iHeartRadio’s premiere event theatre in LA features a 25 foot dynamic media wall as the centerpiece of its entryway. The LED wall is driven by custom software that seamlessly integrates live video feeds from the concert venue, archival video, photography, realtime tweets and brand messaging.

Sosolimited partnered with the Department of the 4th Dimension to design and develop this branded content wall. Behind the beautiful graphics lies a custom content management system that allows the venue staff to determine which content is shown on the wall, and when.

The wall’s CMS is linked directly to Twitter so that it can show live tweets of concert goers and fans. The system was built with a high degree of customization in mind, and it can accommodate the many concerts, TV broadcasts, and private events held in the venue.